The next challenge for companies will be
managing the dramatic explosion in data that threatens
to overwhelm enterprises in the next several years.
A data management solution needs to integrate
various sources of enterprise data. E-business
operations generate web site, e-mail, chat, and
ad server data. Customer touch points, such as
the call center, supply data about customer behavior.
Some enterprises also integrate demographic data
with their internal customer data. Data from internal
systems (ERP
and SCM
systems, for example) must also be integrated
in order to provide a complete picture of financial
and operational performance.
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In today's economy, customer data
could be a business's most valuable competitive
asset. While competitors, partners and suppliers
might have part of a given company’s customer information,
the 360-degree views of a company’s customer relationships
is one of the few assets that is uniquely its own.
More than just buyer data, customer data describes
the entire business network, continuously refining
the business view of partners, suppliers, supply
and distribution chain members, subsidiaries and
consumer and business clients.
Microvision consultants and professionals
design, deploy, and manage data management schemes
for companies in many different industries, including
healthcare,
retail, and
financial
services. They understand what is needed to
have the data as available as possible to ensure
that your customers, employees, and partners can
be as productive as possible.
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