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Marketplace |
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Although the terminology may have changed
from when Internet-based B2B marketplaces exploded
in the late 1990s, net markets, the generic term
that describes all on-line marketplaces where
buyers and sellers exchange goods and services
for money, are still very much in demand. Vertical
net markets bring together buyers and sellers
in one particular industry, such as chemicals,
agriculture, or steel manufacturing. Horizontal
net markets provide a common service, such as
financial services, benefits management, or procurement
to companies from multiple industries. Whether
the net market is buyer-centric, seller-centric,
or neutral, care must go into ensuring that the
net market is built well and is secure.
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In addition to integration with
other net markets, many technological considerations
must be considered to ensure that everything will
work as expected and that your participants (suppliers,
vendors, customers) will continue to utilize the
service. To ensure that your net market meets your
requirements, you will need to work with consultants
who understand what it takes to build and operate
such a net market. Some of the technological concerns
are: building auctions and reverse auctions; campaign
management; collaborative commerce; content management;
fulfillment software; logistics and shipping software;
payment and settlement services; and purchasing
and procurement applications.
Microvision consultants and professionals
understand what is needed to design, deploy, and
manage highly available and utilized horizontal
or vertical net markets for companies in many different
industries. Our consultants know what pieces are
needed and have helped many companies build revenue
opportunities with net markets.
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